Effective Yellow Pages Ad Design - 8 Steps to Guarantee Your Success:
If your phone stopped ringing, would your business be in trouble? That's my usual answer to business owners who ask me if "dishing out money to the Yellow Pages every month" is still a wise investment. If customers don't normally think of your service or product until they need it, and a lot of your business is done by phone, an effective Yellow Pages ad design still rings in the most local customers for the money. So how do you design for this one-of-a-kind medium? The following eight guidelines will keep your phone dancing across your desk with new business. 1) Choose the Right Yellow Page Ad Size, You'll Save a Bundle. Don't sweat about buying your way into first position by having the largest Yellow Page ad in your heading! Few people call only the first few (or largest) ads. Undecided customers are still looking for the company they can feel the best about, not the first company they come across. Prospects will respond to the Yellow Page ad desi